{"product_id":"lucky-youre-tough-mark-law-with-ron-crosby-pre-order","title":"Lucky You're Tough - Mark Law with Ron Crosby PRE-ORDER","description":"\u003cdiv class=\"is-hidden__small\"\u003e\n\u003cdiv class=\"sp__the-description\"\u003e\n\u003cdiv class=\"is-hidden__small\"\u003e\n\u003cdiv class=\"sp__the-description\"\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003eDUE MID AUGUST. PRE-ORDER YOUR COPY NOW \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"product-keynote\"\u003eHero Whakaari helicopter pilot and former NZSAS soldier Mark Law on surviving a series of life-threatening events that would shape his life and career.\u003c\/p\u003e\n\u003cdiv class=\"product-description\"\u003e\n\u003ci\u003eLucky You're Tough\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003echronicles the life of helicopter pilot and NZSAS soldier Mark Law, from growing up in the rural wilds of Whangamōmona through to surviving a series of life-threatening events that would shape his life and career.\u003cbr\u003e\u003cbr\u003eAfter a career as a badged soldier in the NZSAS that led to an intriguing stint with the British SAS and then working as private security in active war zones, Mark returned to New Zealand to start his own helicopter business, Kāhu NZ. While on a sunny day off on 9 December 2019, he got the call that Whakaari\/White Island was erupting. All those years of service and expertly trained instincts led to a split-second decision: Mark and his Kāhu NZ colleagues would fly to the erupting volcano to rescue any survivors they could find.\u003cbr\u003e\u003cbr\u003eThis daring rescue mission would ensure that Mark and the other pilots were able to comfort the injured, as well as to fly those 12 stranded survivors off the island, after they were left there when authorities announced that no official rescue would be coming. Mark's decision led to himself and his fellow heroic pilots being awarded medals for bravery by the New Zealand government.\u003cbr\u003e\u003cbr\u003eWithin 12 months of the Governor General presenting his medal, however, his one-man company was hit with a six-figure penalty based on charges brought by WorkSafe related to Kāhu's past tours on Whakaari. The decision to lay those charges made a year after the eruption outraged New Zealanders and led more than 140,000 Kiwis to sign an online petition asking the government to drop the charges. They didn't.\u003cbr\u003e\u003cbr\u003eFrom Whangamōmona to Whakaari,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eLucky You're Tough\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eis a story of service, adventure, humour and resilience, and surviving when the odds are against you.\u003c\/div\u003e\n\u003cdiv class=\"product-description\"\u003e\u003c\/div\u003e\n\u003cp\u003e320 pages\u003c\/p\u003e\n\u003cp\u003ePaperback\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"EmmasatOxford","offers":[{"title":"Default Title","offer_id":48861905289370,"sku":null,"price":40.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9024\/8009\/files\/LUCKY-YOURE-TOUGH-9781991142825.jpg?v=1785383776","url":"https:\/\/emmasatoxford.com\/products\/lucky-youre-tough-mark-law-with-ron-crosby-pre-order","provider":"EmmasatOxford","version":"1.0","type":"link"}